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The way consumers are watching video and TV has changed, with more people turning to paid online TV services than traditional pay-TV services across seven markets. The Grabyo Global Video Trends Report, a study of 10, consumers in seven markets, found that more than half of people in those markets opted to pay for an online video service.

What Do Consumers Want? Futurist Andy Hines Explains in "ConsumerShift"

Despite its huge reach, most consumers rank linear broadcast TV as their third choice for video, while smartphones are now the most popular device for watching video worldwide. The shift in media consumption has impacted business models for video services, with more people paying for online streaming services than pay TV. The survey also showed that sport is the most popular genre of content to view over the top OTT today.

However, viewers do not want to see more of it. When questioned, respondents generally said they had seen enough. Does that mean the OTT sports providers are doing their jobs in keeping viewers satisfied? The platform being watched reflected what those viewers wanted to see more of, however. Social media users look for specific types of content according to the platform.

US Bank Is Planning to Close Some Physical Branches Due to Consumer Shift to Online Banking

Audiences also want us to see eSport events live streamed on social media with 4. Almost half of consumers reported using their phone to watch videos more than any other device. The research concluded that broadcasters that fail to adopt a robust multiplatform strategy will struggle in the coming years. You compare that to TV, and what TV generally has is really good content and really good service, scalably delivered, really reliable, and generally on a free to air basis which was a price point people liked! Video quality is important for sports for this group.

Meanwhile the 26 to 35 year old age group like convenience and access when choosing how to watch video, which reflects on the importance they place on availability on which devices they can use. They are also more focused on price than the younger generation. The 36 to 49 year old category are driven more by price than younger groups, so they are interested in ad-supported services that are free. Finally, the baby boomers are focused on quality of content. In the UK consumers are early adopters of technology and are the bellwether for consumers trends in media across Europe, the study said.

However, although the UK pay TV market remains the strongest in Europe, consumers show a preference for online streaming. Broadcasters and publishers must get ahead of this shift and deliver live TV content, events, and experiences that are built for digital, warned Grabyo.

The future of freedom of speech is heavily dependent on the power of public service broadcasters, despite the rise of OTT platforms freelance documentary filmmakers agree press freedom requires solidarity, say winners of the Rory Peck Sony Impact Awards. Netflix rarely releases data about its content but recently broke cover to claim that 45m accounts — nearly a third of its total — had streamed the Sandra Bullock thriller Bird Box in its first week on the platform, a record for a Netflix film, apparently.

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US Bank Is Planning to Close Some Physical Branches Due to Consumer Shift to Online Banking

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